Skip to content
// artificial intelligence

What is
Claude?

Claude is Anthropic’s artificial intelligence — regarded by experts and independent benchmarks as one of the best in the world at reasoning, writing and coding. In 5 minutes you’ll understand what it is, why it stands out, and how to apply it in your company.

Talk to us Build with AI →
01 / definition

An AI that
understands before it
answers.

Claude is an AI assistant built by Anthropic. You talk to it in natural language — including English and Portuguese — and it reads documents, writes, analyzes, codes and reasons about complex problems.

Technically: it is a large language model (LLM) trained to be helpful, honest and safe. Anthropic was founded in 2021 by former OpenAI researchers, with a central focus on AI safety — and Claude is named in honor of Claude Shannon, the father of information theory.

01 Reads

Long documents, spreadsheets, code, images, entire contracts

02 Reasons

Analyzes context, weighs options, follows instructions faithfully

03 Produces

Text, code, analysis, summaries, decisions — at expert quality

04 Acts

Connected to systems and tools, it executes tasks end to end

02 / why it stands out

Why so many
call it the best.

"Best" depends on what you need. But there are concrete reasons why Claude leads on real work tasks — not just in demos.

◆
Coding

A market reference for writing, reviewing and fixing code. That is why it powers development tools like Claude Code, used by engineering teams worldwide.

◇
Long reasoning

Handles problems that require many logical steps without losing the thread — legal, financial and technical analyses that other models rush through.

◈
Huge context

Reads hundreds of pages at once. You can hand over contracts, reports or entire knowledge bases and ask for an analysis across the whole set.

○
Follows instructions

Does what was asked, the way it was asked. Less "hallucination", more answers faithful to your context and business rules.

◐
Safety by design

Anthropic was founded with a focus on safe, reliable AI. For companies, that means a more predictable and auditable model.

◑
Multilingual

Understands and writes in many languages naturally — including Brazilian Portuguese, with nuance, corporate tone and technical vocabulary.

→

The point that matters for companies: Claude doesn’t only shine on benchmark tests — it delivers on the long, ambiguous tasks of everyday work, where most models stumble. That is what makes it reliable enough to put inside a production process.

03 / the Claude family

Not one model.
A family.

Claude comes in variants designed to balance capability, speed and cost. Picking the right one for each task is what makes an implementation efficient.

Claude Opus
// the most powerful

For the hardest tasks: deep reasoning, complex analysis, advanced coding and autonomous agents.

Claude Sonnet
// the balanced one

The everyday workhorse. Combines high quality with speed and affordable cost — ideal for most use cases.

Claude Haiku
// the fastest

Light and economical, for high volume and instant responses: triage, classification, support at scale.

04 / in practice

What can you
do with it?

Chatting with Claude is just the front door. The real value for companies appears when it is connected to your data and processes.

// AI AGENTS

Agents that monitor, decide and execute tasks on their own — using Claude as the reasoning engine.

See AI agents →
// DEVELOPMENT

Accelerate your engineering team: write, review and migrate code with AI, in a fraction of the time.

AI development →
// AUTOMATION

Processes that involve reading documents, interpreting text and deciding — automated with real intelligence.

Intelligent automation →
// SUPPORT

Voice and text agents that understand the customer, resolve or hand off with full context.

Voice agents →
05 / comparison

Claude vs.
ChatGPT and the rest.

There is no "best at everything". There is only the best for each goal. Here is where Claude tends to shine.

For... Claude Other models
Coding Market reference — the engine behind Claude Code Good, but Claude leads on complex code
Reading long documents Huge context, keeps the thread Variable; some lose coherence at volume
Following instructions High fidelity to what was asked Tend to improvise more
Careful reasoning Strong at multi-step logic Competitive, no clear edge
Image generation Not Claude’s focus Dedicated tools have the edge here
Enterprise reliability Safety and predictability by design Depends heavily on vendor and plan

The AI landscape evolves fast and leadership varies by benchmark and version. BASE/labs picks the right model for each problem — with no lock-in to any vendor.

07 / common questions

Questions
everyone asks.

Is Claude free?

There is a free plan on claude.ai with limited usage. For heavy use there are paid plans (Pro, Team, Enterprise) and the API, billed by usage. For companies, the relevant cost is not the subscription — it is how many work hours the tool saves.

What is the difference between Claude and ChatGPT?

They are competing products from different companies — Claude is made by Anthropic, ChatGPT by OpenAI. In practice, Claude tends to stand out on long, complex tasks: reading large documents, careful reasoning, coding, and answers that follow instructions faithfully. The best choice depends on the use case.

Can Claude access my company’s internal data?

Yes, in a controlled way. Through the API and integrations (such as the MCP protocol), Claude can read documents, query systems and knowledge bases that you authorize — without that data being used to train the model on corporate plans. BASE/labs implements this layer with governance and security.

Is my data safe and private?

Yes. By default, Anthropic does not use commercial and API usage data to train its models. For companies, it is possible to configure data retention, access controls and compliance with data-protection law — part of the work BASE/labs does during implementation.

Do I need to know how to code to use Claude?

Not to chat with it on claude.ai — it is like messaging a highly capable assistant. But to integrate it into your company systems, automate processes and build agents, that is where the technical work comes in — which is exactly what BASE/labs does.

What are Claude Opus, Sonnet and Haiku?

They are the models in the Claude family, designed to balance capability and cost. Opus is the most powerful, for the hardest tasks; Sonnet balances quality and speed for everyday work; Haiku is the fastest and most affordable, for high volume. Choosing the right model for each task is part of what cuts cost in a well-built implementation.

Ready to put Claude
to work?

Talk to us
reply within 24h no commitment 100% free